Marketing your business requires a delicate balance in your marketing budget. One great way to advertise your company is with a custom corporate apparel design. For many years, companies stuck with the more traditional looks when it came to corporate apparel. However, these days anything goes as you want to make sure that your brand sticks out. Being creative with your corporate logo and the different designs that are available is a great way to make sure that people are noticing when you are wearing your apparel.
Custom Corporate Apparel Design Doesn’t Have To Be Plain
The Advertising Specialty Institute reports that 85 percent of consumers will remember a business that provides branded apparel. Additionally, they are two and a half times as likely to have a positive opinion of companies that have branded apparel.
The question becomes when every company is currently vying for the attention of consumers, how do you make your business stand out from the crowd? The best way is to pay attention to trends and analyze customer preferences. Here are some ideas for creative corporate apparel design that is anything but boring.
Go For Nostalgia
When it comes down to it, playing to nostalgia is always going to be in style. Some of the retro trends that are set for the coming year include an emphasis on bright colors that were popular throughout the eighties and nineties along with the return of the baseball style t-shirt. Try using a vintage style baseball shirt in a bright color for your next corporate apparel design.
Co-Branding
One way that you can easily create awareness of your brand is to team it up with a well-known brand that people hold in high value. Think of Nike and Under Armour. There is no need to establish a partnership with one of these companies, instead choose promotional items from them. For example, Nike offers great dri-fit tees that are the perfect choice for golf outings and other outdoor events. This allows you to tie your brand name with the all too well-known Nike swoosh.
Business Casual
Everyone wants to be comfortable. Think about blending a comfortable fit with professionalism for your staff. Choose work uniforms or reward your employees with corporate apparel designs that they want to wear both in and out of the office. A great softshell vest can be comfortable and look great when working in a cooler environment. Denim shirts are great for casual Fridays. Choose designs that are fun and comfortable and you will be rewarded with being noticed.
Sustainable Products
In 2019, sustainability made huge strides and this is expected to continue. People are becoming more aware of where their products are coming from and what they are made out of. A focus on the environment is important and by choosing apparel that is environmentally friendly, you will be showing your employees and your customers that you care about the environment. According to research by ASI, 42 percent of consumers have more positive impressions of brands that provide eco-friendly promotional items.
Choose products that are made from sustainable or recycled materials as these will be very popular. Additionally, products that provide alternatives to single-use plastic, such as cotton tote bags and reusable drinkware should be on your list of offerings. You can even add your brand to reusable stainless steel straws, which are increasing in popularity due to the high environmental impact of plastic straws.
When it comes to custom corporate apparel, it is important to think outside of the box. This is one of the best ways to get the most bang for your buck when it comes to marketing your company.
Retro Shirtz Custom Bulk T-Shirts Printing near Regency inside Westroads Mall in Omaha
At Retro Shirtz we understand the importance of logo design. So we provide free graphic design, including free logo design with all standard custom shirt orders.
Our free graphic design services include:
- suggesting and implementing fonts
- changing the colors and layout of the fonts, and our team’s excellent skills at creating custom image assets.