The ugly Christmas sweater has become an ubiquitous feature of the holiday season. What once started small, with irony-loving merry makers seeking out tacky tops in consignment shops, has grown into a multi-million dollar business: The ugly Christmas sweater.
Ugly Christmas Sweater History
Ugly Christmas sweaters were first produced in the 50’s when Christmas first began as a commercialized holiday. The sweaters unfolded in the 80’s known as Jingle Bell Sweaters.
1950’s
Ugly christmas sweaters made their popular appearance in the 50’s with the mass commercialization of Christmas. They were first known as “Jingle Bell Sweaters”, and featured discrete christmas themed decorations.
The trend had a modest presence in the media until the 80’s, when it became popular in TV.
80’s & 90’s
The character that popularized weird sweaters with strange patterns was Cliff Huxtable from The Cosby Show. By the end of the decade, it was common for conductors of Christmas special shows to wear them.
During the nineties the style winded down, but never died. The turning point was when the character Mark Darcy got ashamed in the 2001 film Bridget Jone’s Diary with one of the most out-of-place designs to be seen on screen.
After that, ugly jerseys stepped into the XXI century with renewed strength.
2000’s
It was in Vancouver that Chris Boyd and Jordan Birch launched the first Christmas Sweater Party. The idea soon spread all over Canada and the US, and later around the world. The parties turned into massive events, often in support of charity causes.
By 2007 ugly christmas sweater searches started to soar in Google and the trend slowly trickled its way back into the media.
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