Like so many other industries these days, the music market has shifted to digital. Rather than purchasing physical copies of music, the vast majority of fans now get their music online via streaming services, downloading, and even peer-to-peer video-sharing platforms like YouTube, Spotify, Apple Music, and others. In 2021, the global music market was worth an estimated $26 billion, which clearly indicates that the shift to digital hasn’t hurt the industry; in fact, the industry is booming. If fans aren’t purchasing physical music, then what are they spending their money on to support their favorite bands you might ask? Many of them are buying up band merchandise (aka, “merch”).
What is a Good Band Merch?
Since the early 2000s when sharing and downloading of music files really started to surge, bands have been forced to rely on other streams of revenue in order to remain profitable. Merch has been one of the biggest gravy trains for bands. In fact, the sales of high-quality merch in the music industry have actually helped bands tremendously, as merch sales are one of the few things that their labels don’t take a cut from.
Not only does limited edition, custom merch serve as a revenue stream, but it doubles as a promotional tool. When it comes to merch with a band’s logo, fans become walking billboards (for lack of a better term) for the bands they’re showcasing.
Band Merchandise – For Online Shops and Merch Tables
Needless to say, if you’re in a band, you’re going to want to take advantage of the benefits that merch items can provide. But what type of merch should you offer? Here’s a look at some great options to consider putting your band’s name and logo on.
If you’re looking for merch ideas for your band, you’re definitely going to want to make sure t-shirts are on the list. While the t-shirt designs may be simple, band t-shirts have been hugely popular among fans for decades. In fact, if you’re in a band, offering your fans t-shirts with your name and logo is kind of a must.
Band t-shirts date all the way back to the 1960s when bands like The Beatles, The Rolling Stones, The Who, and all the biggest names in music (and even lesser-known names) started marketing promotional t-shirts. Ever since then, band t-shirts have been a staple item in a teenager’s wardrobe; a part of the teenager’s “uniform”, if you will. Needless to say, as far as band/music merch goes, t-shirts are an absolute must.
While they may not be as popular as t-shirts, they’re still a huge item in the band merch department. Baseball caps, woolies, beans; pretty much any type of hat would be a great item to add to the collection of swag your band offers adorning fans.
Hats are great accessories for casual outfits and they can be super-practical, too (taming hair, blocking the sun, etc.). If you’re looking for band merch ideas, hats are an item that you’re definitely going to want to feature in your lineup.
Patches are another hot-ticket item in the band merch arena. You know, those embroidered logos that can be affixed to pretty much anything; jackets, backpacks, bags, jeans, etc.
Patches are easy to customize, as they can be made in pretty much any shape, size, and style you can imagine. From basic geometric shapes (squares, rectangles, circles, diamonds, etc.) that display the name of your band to more elaborate designs like cut-outs that mirror the shape and design of your logo; the options are virtually endless.
Similar to patches, stickers are another popular form of band merch. Affordable and customizable, stickers are great giveaway items that you can use to promote your band.
Fans love getting free stickers and they’re a simple, effective, and cheap way to market your band, so have some printed up, and hand them out at your gigs.
Band Merch Opportunities
When it comes to band merch, there are tons of ideas to consider. The items on this list, however, are staples, so you definitely don’t want to miss out on the awesome revenue and marketing opportunities they provide!
Retro Shirtz Custom Bulk T-Shirts Printing near Regency inside Westroads Mall in Omaha
At Retro Shirtz we understand the importance of logo design. So we provide free graphic design, including free logo design with all standard custom shirt orders.
Our free graphic design services include:
- suggesting and implementing fonts
- changing the colors and layout of the fonts, and our team’s excellent skills at creating custom image assets.