Within the digital space, there’s one search engine to rule them all – and all of the others are just, well, there. How did the top search engine manage to get to the top? Brand awareness: And there’s a very good reason why people don’t say they’re going to Yahoo or Bing something when they want to find an answer.
This is the simplest answer to what brand awareness is and what doing it right could mean for your brand.
What is Brand Awareness in Digital Marketing?
Here’s the essential information about what brand awareness means for the digital marketing environment and how you can apply it to work best for your brand.
Does It Work? Testing Brand Awareness
If you want to know whether brand awareness is working for you, it’s time to analyze your website and take a closer look at any statistics that you might have pulled from it over the past few weeks, months or years.
Have you searched for your brand name gone up or down? Have people been clicking more or fewer links that lead back to your brand? How many people have actively seen your logo or website over the past while and how many of these were conversions through to users who contacted you or used your brand or service?
Answering all of these questions is a way to test brand awareness.
Do people know your brand – and do people care?
Improving Brand Awareness in the Digital Space
As a brand within the digital space, the closer you can get to being a household internet name, the better.
An eye-catching logo and a website that works is a huge part of brand awareness. But it’s also about more than these factors: Where are your banner ads being seen? Do you have winning content or good reviews posted about your brand elsewhere on the internet? How about YouTube videos?
Marketing – and marketing effectively – takes getting more people to hear about your brand, more people to see your logo and more people to talk about it.
Bettering Your Brand Awareness
Brand awareness in the digital space means to diversify: Advertise on other sites that aren’t your own and “cast a wider net” across the internet space. In the digital space, this can mean the use of good content and SEO.
It also means to interact: Connect with your viewers and readers if you want to convert them into people who are actively talking about your brand.
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